
Rodney Warner
Marketer. Entrepreneur. Creative.
Helping brands grow through clarity, design, and strategy.
Recent Articles

BSC (balanced scorecard): Driving data-informed improvements
If you’re in the business world, you probably understand that stagnation is death. As soon as you stop improving, you

Does writing help memory? Spoiler alert: Yes, it does!
If you want to remember something long-term, you may want to put down your keyboard and pick up a pen.

Successfully navigating the 5 stages of business growth
Did you know that 20% of businesses fail within just two years of opening their doors? Even more alarming is

Essential soft skills in business for entrepreneurs
When you hear “business skills,” you may think of data analysis or market knowledge. However, soft skills in business are

The importance of cultural differences in the workplace
An inclusive workplace culture empowers employees of all different ethnicities, races, genders, gender identities, ages, and religious beliefs. When cross-cultural

The basics of customer acquisition cost for business growth
Understanding customer acquisition cost (CAC) is crucial for any business looking to improve profitability and strategy. It’s the financial metric

Creating a framework for decision making: What, why, and how
When running a business, you have to make decisions. Some are big, some small. Some choices are easy. Others make

A guide to leveraging AI for sales professionals
AI sure has come a long way from the primitive chatbots of yesteryear. Long ago, you’d be lucky to get

How to deal with difficult clients
Struggling with difficult clients and seeking straightforward solutions? In this article, you’ll uncover key strategies on how to deal with