Social Media Consultant

A deeper look at social media consulting

Most brands aren’t failing at social media because they’re inactive. They’re failing because they’re active without direction.

Social media without a strategy isn’t marketing—it’s noise. When you work with me, we don’t just post more.

We can build a system that actually drives connection, engagement, and growth.

Here’s how:

Building an integrated social media system

Most companies treat organic content, paid ads, and brand storytelling like separate efforts. But if these elements don’t reinforce each other, you end up wasting time and budget.

I help you architect a unified system where:

• Your organic content nurtures audiences toward conversion.
• Your paid media amplifies key brand messages strategically.
• Your storytelling builds brand equity over time.

We’re not just making posts. We’re building an ecosystem where every piece—organic, paid, brand—feeds the next, accelerating momentum across channels.

If your content and ads aren’t talking to each other, you’re leaving serious money and opportunity on the table.

“Rodney helped us prioritize what mattered most for our social media and marketing. His guidance made a real difference in building a stronger connection with our audience.”

— Brooke López, Lone Star Parity Project

Smarter audience targeting and engagement strategies

Content isn’t enough.

If you’re not targeting the right audience, your best posts and campaigns will fall flat. I dig deep into:

• Who your ideal customers really are
• Where they spend their time online (and why)
• What kind of content drives the actions you actually want (not just likes)

We build personas that matter, based on buyer behavior, not just demographics. Then we engineer content strategies that move people from curiosity to trust to action.

Social media isn’t just about “getting more engagement.” It’s about engaging the right people, in the right ways, at the right moments.

Platform-specific strategies without losing brand consistency

Each social platform behaves differently:

• LinkedIn audiences want depth, leadership, and credibility.
• Instagram users want visual storytelling, authenticity, and quick inspiration.
• TikTok rewards rawness, trends, and fast emotional hits.

But brands often make two major mistakes. Either they treat every platform exactly the same, ignoring how audiences behave differently across channels, or they sound like five different brands depending on where they post. 

I help you strike the right balance—adapting your content to each platform’s unique norms and expectations while maintaining a consistent brand voice and positioning across every touchpoint. You meet people where they are, without fracturing your brand identity.

Connecting social media efforts to real business growth

Most social metrics (likes, comments, shares) are leading indicators, not results.

I focus on tying everything back to growth KPIs:

• How does social content feed your sales pipeline?
• How does brand visibility on social shorten your sales cycle?
• How does retargeting social audiences drive conversions at lower CAC?

We install clear feedback loops—so social media isn’t just about “being active.” It’s about predictably growing awareness, engagement, and revenue.

If it’s not moving a real business number, we rethink it—or cut it altogether.

“Rodney understood how to create a real online presence—not just pretty posts. His strategic advice around our brand and content helped transform our social media strategy.”

— Alex Frey, Friday Forward Pictures

Leadership for internal teams and external vendors

Even great execution teams flounder without clear strategic leadership.

If your internal team, freelancer network, or social media agency is busy posting without real strategy or clear KPIs, you’re burning money.

I step in to:

• Set a clear strategic direction across all channels
• Prioritize efforts based on what drives impact (not just what’s trendy)
• Install content calendars, approval workflows, and real-time feedback loops
• Ensure that creative, paid media, content marketing, and brand positioning stay aligned

You don’t need more busy work. You need smarter leadership tying your marketing to growth.

Avoiding common traps that waste time and energy

Most brands waste months (sometimes years) doing the wrong things on social.

I help you avoid traps like:

• Random posting with no narrative arc or buyer journey connection
• Over-indexing on platform trends that don’t align with your brand
• Investing heavily in one platform without building a portfolio effect
• Ignoring real audience data in favor of “going viral”

Smart social strategies are simple: Start with a clear goal. Reverse engineer how to get there. Adapt constantly based on real feedback, not trends or vanity metrics.

“Rodney was able to take my early-stage e-commerce ideas and help shape them into a brand that resonated online. His social strategy insights were invaluable.”

— Carson Albanese, Topia Organics

Bottom line:

When you bring me in as your social media consultant, you’re not just buying more ideas or templates.

You’re getting leadership, smarter systems, stronger messaging, and real, sustainable social growth—tied directly to your business goals.

Why work with me?

I’m not here to flood your calendar with posts.

I’m here to build real systems—grounded in strategy, messaging, buyer psychology, and sustainable growth.

• Two decades of marketing leadership experience
• Systems-first thinker with real-world brand-building results
• Focused on outcomes, not activity
• No fluff, no gimmicks—just smarter, sharper strategies