Not sure which one fits?

Most engagements start with one of these and widen once we know where the problem actually is. Start a conversation and I'll tell you early if the fit is wrong.

Three ways to work together

  • Advisory

    From $3,000 a month · about 3 hours a week

    A standing monthly session, preparation and review, and access in between. You bring me the decisions that carry the most risk, and we work through them together.

  • Ownership

    $8,000 to $12,000+ a month · about 8 to 12 hours a week

    I own a defined part of the business, like marketing, a website rebuild, search or AI adoption. I run the vendors and your team on it and sit in the meetings that matter. Before we start, we agree what I’m responsible for, which decisions I can make, and how I work with your existing leaders. For marketing leadership engagements, this is the fractional CMO seat.

  • Portfolio

    $12,000 to $18,000+ a month · about 12 to 18 hours a week

    One voice across several companies under the same owner or fund: marketing direction, shared vendors and hiring input, with the hours shared across the portfolio. If you hold more than one company, ask about this.

The weekly hours are averages, reserved for you each month and not banked. Where you land in a range depends on the size of the company and how much rides on the work. We agree on the monthly fee before we start.

What the fee covers

Every engagement is sized the same way, whether it’s a fractional CMO seat, advising a website rebuild, or running SEO myself for a stretch: by how much of my attention the work needs, and how much rides on the decisions.

The fee covers my time. Agency and specialist work is scoped and approved separately. If I’m doing the work myself, we agree up front whether it sits inside the retainer or runs as a separate project.

If you’re comparing what a fractional CMO costs, these ranges are the full fee for my time.

Rodney Warner talking with someone on a video call

How it runs

Month one

The first month combines learning the business with the decisions that need attention now. We review the numbers, meet the right people, and agree on the priorities I’ll own. Same hours, same fee.

From month two

Standing meetings on a cadence we agree on, and access in between. I look at the decisions and the work, not just the reports.

Who does the work

Your team, or vendors we choose together. When it helps, that can be Connective, a specialist from my bench, or me. You choose who does the work.

Terms

Six-month terms that renew automatically. To end an engagement, give written notice more than 32 days before the current term ends.

Projects price the same way. If you need me on a website rebuild or running search for a stretch, we scope it up front and size it by the same rule.

Who this is for, and who it isn’t

This works when

  • Somebody in the room can actually decide: a founder, a chief executive, or a leadership team.
  • Roughly $5M to $100M in revenue.
  • You have people who can execute, or the budget to hire them.

This doesn’t work when

  • You only need hands. I take on execution when I’m also responsible for the approach, not production-only work under someone else’s direction.
  • You want a deck for the board and nothing has to change.
  • The decision is already made and you need someone to sign off on it.

If the fit is wrong, I’ll tell you early.

Start a conversation

laptop and camera with a headphone

Questions people ask first

What happens after I send the form?

I read it myself and reply within one business day. If it looks like a fit, we set up a free scoping call to talk through what you’re facing and which level makes sense. If there’s a fit after that, I send a proposal with the scope and the monthly fee.

That’s common. Plenty of owners know something is off before they can name it. Finding it is usually the first job, and it’s what month one is for.

An agency is paid to produce. I’m paid to own the direction and the decisions, and to hold whoever does the work accountable to them. That can include an agency you already have.

If you need someone leading the function every day, a full-time CMO may be the right hire. This fits when you need senior leadership for part of the week. I can also help you hire a permanent leader and hand over to them.

Yes, I founded it and still lead it. It’s one option when you need execution, alongside your own team and a bench of specialists I trust. You choose who does the work.

Yes. Advisory or a defined project can be the starting point, and we agree on a scope that’s useful on its own.

It depends on the mix. One Ownership engagement takes far more of my week than an Advisory one, so I keep the total small enough to give each the attention its level promises. If I don’t have room, I’ll tell you when I expect to.

The weekly figures are averages. The reserved time covers meetings, preparation, review and agreed work between meetings. Unused time doesn’t carry forward. If the scope needs to change, we agree on that before the fee changes.

When it makes sense, yes. Sometimes the fastest way through is for me to run SEO, a campaign or part of a website project directly. We scope that up front.

Yes. A lot of this work ends up in front of a board, and I can help build the case in language they’ll accept. I also work across portfolios for owners and funds with more than one company.

Yes. I’m based in Houston and work with companies across the U.S. Most of it happens remotely, and in person when it’s worth the trip.

Terms run six months and renew automatically. If it isn’t working, give written notice more than 32 days before the term ends and it won’t renew. If I can see the scope is wrong before then, we change it.

Start a conversation

Tell me a little about the company and what you’re weighing. A few sentences is enough, and you don’t need to choose a level yet.

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A few sentences on the company and what you’re weighing.