Articles
The omnichannel messaging strategy problem killing conversions
Disjointed messaging creates disjointed customer journeys. Your social media says one thing. Your website says something else. And your emails?
Hiring for cultural fit: Why skills aren’t everything
A good resume doesn’t necessarily mean a good hire. Great experience, perfect skills, stellar references. But sometimes it just doesn’t
Why website strategy before design determines everything
If you skip strategy, no amount of design can save you. Most websites fail before even a single pixel is
The Google Ads alignment problem killing your ROI
You don’t need better ads. You need better alignment. If your Google Ads are suffering, really zero in on alignment.
How to focus your business (and why it’s the key to growth)
A bloated service list isn’t a flex; it’s a red flag. You really can’t be everything to everyone. “We do
Clear brand messaging: Why clarity beats cleverness every time
If people don’t get what you do in just a few seconds, they’re out. Companies try to sound clever. Fancy
Decision making for leaders: Why speed beats perfection every time
You can’t steer a parked car. Sometimes people can get stuck waiting for the perfect decision. They’ll want more data,
AI sales call analysis: How to improve your sales performance with AI
Want to get better at sales? Start by asking AI what you did wrong. Most people finish a call like,
Why marketing campaigns fail (and the 3-step system that actually works)
If your marketing isn’t working, don’t start with your ads. Start with your process. Most people obsess over tactics when
Visual planning: What is a storyboard in web design?
When embarking on a web design project, one of the key planning tools used is a storyboard. So, what is
AR & VR evolution in web design: Insights into Apple Vision Pro’s impact
The revolutionary path of VR and AR In the digital odyssey of the 21st century, the realms of virtual reality
Crafting the perfect web design creative brief
A web design creative brief is your strategic blueprint for a standout website. But how exactly do you articulate vision,
The complete guide to Google Sheet formulas for SEO
Do you need SEO tools for keyword research? Perhaps you’re looking for a convenient way to track the effectiveness of
Top 15 best blogs about web design
As a web designer, staying in the know about industry trends and happenings is essential to performing your job well.
Asana intelligence: What it means for our web design company
Asana has recently released a new feature for their company called Asana Intelligence (which, when abbreviated, is AI!), dedicated to
How to calculate hourly billing rate for full-service marketing agencies
Are you looking to learn how to find a reasonable billable rate for your marketing agency? I wondered the same
How to put core values into practice: 4 actionable steps
What is it that your company values most? I don’t mean things like money, sales, customers, and stuff like that.
Grading sales prospects: Qualifying prospects like a pro
Quick, answer this question: What’s the one thing every business wants more of? If you answered, “sales,” then you’re absolutely
FreshBooks review – The perfect accounting software for a web design company?
No matter your business’s size, you need business accounting software to automate and optimize your operations. While there are numerous
Best software for small businesses: 7 tools I can’t live without
What software do you really need to run a business? You need software to: Handle your money Track sales Run
Importance of punctuality at work: Setting examples, not excusing mistakes
A lot of people understand the importance of punctuality at work, though for different reasons. You may value arriving on
Our 18 favorite business motivational quotes
Success in business isn’t just about strategy—it’s about resilience, creativity, and teamwork. The right words at the right time can
BSC (balanced scorecard): Driving data-informed improvements
If you’re in the business world, you probably understand that stagnation is death. As soon as you stop improving, you
Does writing help memory? Spoiler alert: Yes, it does!
If you want to remember something long-term, you may want to put down your keyboard and pick up a pen.
Successfully navigating the 5 stages of business growth
Did you know that 20% of businesses fail within just two years of opening their doors? Even more alarming is
Essential soft skills in business for entrepreneurs
When you hear “business skills,” you may think of data analysis or market knowledge. However, soft skills in business are
The importance of cultural differences in the workplace
An inclusive workplace culture empowers employees of all different ethnicities, races, genders, gender identities, ages, and religious beliefs. When cross-cultural
The basics of customer acquisition cost for business growth
Understanding customer acquisition cost (CAC) is crucial for any business looking to improve profitability and strategy. It’s the financial metric
Creating a framework for decision making: What, why, and how
When running a business, you have to make decisions. Some are big, some small. Some choices are easy. Others make
A guide to leveraging AI for sales professionals
AI sure has come a long way from the primitive chatbots of yesteryear. Long ago, you’d be lucky to get
How to deal with difficult clients
Struggling with difficult clients and seeking straightforward solutions? In this article, you’ll uncover key strategies on how to deal with
How to conduct one-on-one meetings
Need to know how to run a one-on-one meeting that goes beyond the usual updates? Effective one-on-ones can transform your
Effective decision tree analysis for business decisions
Struggling to make complex business decisions? How do you weigh your options and predict outcomes more effectively? Enter Decision Tree
Effective pricing strategies for service businesses
Are you setting your prices based on guesswork or gut feeling? Let’s change that. Today, we’re diving into the nine
Embracing integrity in business: The key to trust & success
Integrity in business is the flagship value you should live by if you want to thrive in a competitive, often unforgiving market.
The best business credit card strategy for small businesses
Over the last few weeks, I’ve been reading endless articles and watching hours and hours of videos, obsessed with trying
The list method: How I learned to crush my goals with the bullet journal method
I don’t know about you, but I am seriously busy. There’s never enough time in the day to get it
The ultimate insider’s guide on how to learn web design
So, you want to know how to learn web design, eh? Fantastic! There are nearly 225,000 web designers in the
Your guide on how to get web design clients (and keep them!)
Are you trying to get a new web design business off the ground or take an existing one to new
How to start a web design business
So you want to know how to start a web design business. I won’t pretend it’s easy, but I can
How real businesses are actually using AI today
Today, businesses across various industries are tapping into the power of AI. AI can help with decision making, speed up
AI vs. human creativity: Can machines truly be original?
Web design is all about creating a great user experience. And that’s where artificial intelligence (AI) comes in—it’s not just
Video equipment for making social media content
How do top social media influencers make waves? In today’s social media ecosystem, video is king. Gear for social videos