SEO Consultant

A deeper look at SEO consulting

Most SEO advice falls into two camps: either a mountain of generic theory, or a quick-fix checklist that skips over the real problems.

I do things differently.

When you work with me, you get clear direction based on what’s actually going to move the needle for your business.

Every situation is different.

Sometimes it’s a technical SEO issue quietly killing your rankings.

Sometimes it’s a content gap that’s letting competitors scoop up your best customers.

Sometimes it’s an overall system problem, where good efforts are being wasted because there’s no real plan.

Here’s where I typically help:

Smarter keyword strategy

SEO isn’t just about traffic—it’s about attracting the right traffic. We’ll look beyond surface-level search volume and map your keywords to real buyer behavior, identifying opportunities to bring in leads who are ready to take action, not just browse.

Sometimes it’s as simple as tweaking your focus toward bottom-funnel search terms.

Other times, it’s rethinking how your content speaks to what people are actually looking for.

“As an attorney running my own practice, I’d worked with too many SEO ‘experts’ who just took my money. Rodney restored my faith by being professional, transparent, and actually delivering results.”

— Bret Royle, Feldman Royle

Technical SEO audits that prioritize real impact

A lot of businesses have hidden technical issues that quietly strangle their SEO. Slow load times, crawl errors, broken links, bad redirects—things that hurt both rankings and user trust.

I’ll help you cut through the noise and focus on the fixes that matter most.

No 90-page audit. No “you need a whole new website” scare tactics. Just a clear view of what’s holding you back—and a prioritized plan to fix it.

Content gap analysis to capture more revenue

Good SEO isn’t just about getting seen—it’s about building the right paths to conversion.

Many businesses have strong blogs but weak middle- and bottom-funnel content.

I help you spot the missing pieces: the pages and topics that pull visitors from interest to action—and show you how to create content that drives not just rankings, but revenue.

Competitive SEO benchmarking

Your competition isn’t standing still. We’ll take a clear-eyed look at how you stack up against them—where they’re winning, where they’re vulnerable, and how you can carve out a stronger position without simply copying what others are doing.

Understanding the playing field makes smarter SEO moves possible.

Building scalable SEO systems

Random acts of SEO won’t get you there.

I help businesses think bigger—building repeatable processes for planning, execution, and measurement, so your SEO efforts stop feeling like guesswork and start driving compounding returns.

“Rodney carefully guided me through SEO improvements that made a huge difference for my online presence. His attention to detail and budget consideration were invaluable.”

— Dr. Theresa Tarcha, DC

Fixing friction that kills conversions

Traffic is just the first step.

If your site frustrates people—whether through confusing navigation, slow load times, or broken forms—you’re wasting good SEO.

We’ll identify where UX, site structure, or conversion paths are falling short, and create practical fixes to turn more visitors into customers.

Smarter backlink strategies

Backlinks are still a major part of SEO, but not all links are created equal.  I’ll help you assess your current link profile, avoid risky tactics, and focus on building the kind of real authority that Google (and your audience) actually respects.

No shady link-buying. No shortcuts that backfire later.

Sometimes the biggest SEO wins come from simple shifts:

• Refocusing on better keywords
• Tightening up technical fundamentals
• Filling a key content gap
• Fixing a broken conversion flow

“Since Rodney helped relaunch our website with a real SEO focus, we started generating a significant number of leads where before we had almost none. His work directly impacted our growth.”

— Rick Baker, Rick Baker & Associates Insurance

Whatever the case, I’ll help you diagnose the real problems and create a smarter, more sustainable path forward.

Why work with me?

I’m not here to sell you “SEO hacks” or drown you in reports.

I’m here to help you win—with practical, grounded advice based on two decades of marketing and SEO experience. I roll up my sleeves, dig into your real data, and show you exactly where to move next.

Whether you’re leading a growing team or tackling SEO yourself, you’ll get a clear, honest, expert perspective—no cookie-cutter strategies, no sales pitches, no fluff.