Fractional CMO Services

A deeper look at fractional CMO services

Most businesses don’t fail because they aren’t trying.

They fail because effort without clear direction leads to wasted time, wasted money, and eventually, stalled growth.

That’s where I come in.

When you work with me as your fractional CMO, you get hands-on leadership—not just advice from the sidelines.

I don’t just “consult”—I help you build real marketing systems that drive sustainable growth over time.

Here’s how we do it:

Smarter marketing strategy tied to revenue—not vanity metrics

A lot of marketing feels busy but accomplishes little.
You might be running paid ads, posting on social, pushing out content… but is any of it moving the needle on leads, revenue, or customer lifetime value?

One of the first things I do is re-anchor your marketing around actual business goals:

• More qualified leads.
• Shorter sales cycles.
• Higher deal sizes.
• Stronger brand equity over time.

It’s not about chasing clicks, likes, or impressions. It’s about building leverage where every marketing dollar compounds into real business growth.

If it doesn’t move a critical business number, we rethink it—or cut it altogether.

Building integrated marketing systems that compound results

In most companies, marketing is siloed.

The SEO team doesn’t talk to the paid media team.

The branding work doesn’t connect to lead generation.

Content is being published, but not tied to buyer journeys.

That fragmentation quietly kills growth. I help you connect everything—so your SEO, paid ads, content, branding, CRO, and analytics actually feed each other.

It’s like shifting from a group of solo musicians into a symphony.

• Your blog posts generate retargeting audiences.
• Your paid ads lift brand searches.
• Your SEO strategy reinforces your PPC messaging.
• Your brand builds trust that shortens the sales cycle.

We don’t just add more tactics. We create systems where the whole is greater than the sum of the parts.

“Rodney got to know my product deeply, crafted a clear plan, and pulled everything together beautifully. His leadership throughout our marketing strategy process was outstanding.”

— Kevin DeMeritt, 2X Solutions

Leadership and alignment across teams and vendors

You can have a great SEO agency, a great PPC vendor, and a solid content writer—and still be stuck.

Why?

Because no one’s steering the ship. When I step in as fractional CMO, I become the bridge between your business goals and your marketing execution.

• I set the strategic direction.
• I prioritize initiatives based on impact, not noise.
• I align internal teams, freelancers, and vendors around shared KPIs.

It’s about creating clarity, consistency, and accountability across your entire marketing ecosystem.

No more disjointed campaigns. No more “random acts of marketing.”

Just coordinated efforts moving toward a common goal.

Scaling the right growth channels, at the right time

One of the biggest mistakes growing companies make is trying to scale everything at once.

In reality, marketing scale happens in phases.

Maybe SEO is your best leverage point today.

Maybe it’s paid acquisition with a strong brand backstop.

Maybe it’s accelerating middle-funnel nurture content because you’re losing leads halfway through.

I help you focus first on the bottlenecks that matter most now, while setting up the systems that allow other channels to come online later without chaos.

We don’t just chase shiny objects.

We scale intentionally.

Installing KPIs and real feedback loops

If you can’t measure it, you can’t manage it.

But most marketing reporting today is surface-level. You get top-line vanity stats—clicks, impressions, bounce rates—that don’t tie back to real business impact.

I help install real KPIs and feedback loops that show:

• Cost per qualified lead
• Funnel conversion rates
• CAC-to-LTV ratios
• Brand search lift over time

This way, you don’t just know what’s happening—you know why it’s happening, and what to do next.

No more marketing black boxes.

“Rodney understood our vision and helped tie together our website, branding, and marketing efforts with clear, strategic direction. We’ll definitely work with him again as we grow.”

— Valerie Ray, Sycle

Fixing the hidden bottlenecks that stall growth

Sometimes your traffic is fine—but your messaging is off.

Sometimes your creative is great—but your targeting is wrong.

Sometimes you’re investing heavily in lead generation—but the follow-up systems are broken.

I help you diagnose and fix the real reasons growth has stalled.

Not just guesswork.

Not just tactics piled on tactics. Real diagnosis. Real solutions.

Because most of the time, it’s not about doing “more marketing.”

It’s about doing better marketing—with sharper systems, smarter messaging, and clearer feedback loops.

Planning for long-term brand growth—not just short-term wins

Short-term wins are important.

You need results now.

But real brand value comes from consistent, strategic marketing compounding over time.

I help you build both:

• Quick wins to validate direction and fund growth
• Long-term positioning strategies that make your brand harder to compete with over time

It’s about thinking and acting strategically—today, tomorrow, and years down the line.

“Rodney’s leadership made all the difference. His ability to strategize across teams, vendors, and marketing channels helped us create far stronger, more focused growth initiatives.”

— Daniel Weiner, Weiner Law

Bottom line:

When you bring me in as a fractional CMO, you’re not just buying strategy.

You’re getting leadership, systems, prioritization, accountability, and long-term thinking—all focused on growing your business sustainably and profitably.

Why work with me?

I’m not here to sell you more tactics. I’m here to help you lead smarter marketing—and win.

• Decades of real-world marketing and brand-building experience
• Systems thinker who ties marketing to real growth metrics
• Hands-on advisor who cares about execution, not just strategy
• No fluff, no bloat—just grounded advice and clear direction