Work With Me

What you’ll walk away with

Smarter account structure and targeting

Built around buyer intent and real audience behaviors—not random keyword lists.

Clearer KPIs and measurement

Focus on the numbers that drive growth: cost per lead, ROAS, LTV—not vanity metrics.

Actionable optimization roadmap

Know exactly where your budget is leaking—and how to fix it for better efficiency and impact.

Strategic paid media leadership

Walk away with a smarter, stronger paid media system—not just "better campaigns."

You’ll get senior-level PPC guidance—not a junior account manager toggling switches.

Consulting sessions start at $350/hour, with custom options for audits, optimization planning, or strategic advisory.

My Process

1. Book a consultation

We’ll dig into your current paid media situation, goals, and challenges.

2. Discovery and audit

I review account structure, bidding strategies, ad copy, audience segmentation, offers, and tracking.

3. Strategy and optimization planning

We rebuild smarter structures, tighten targeting, sharpen offers, and reset measurement priorities.

4. Optional ongoing support

I stay involved through scaling, optimization, or vendor oversight if needed.

Is this right for you?

If you’re ready to make your PPC spend smarter and more sustainable, we’ll work well together.

This is a good fit if you are:
  • Running Google Ads but struggling to connect spend to real business growth
  • Unsure if your agency, freelancer, or internal team is truly maximizing your budget
  • Spending $2,000–$100,000+ per month and want stronger ROI
  • Serious about treating paid media like a business growth system—not just a traffic faucet

A deeper look at PPC consulting

Running ads is easy.

Running ads that drive real revenue growth takes strategy.

Most accounts don’t fail because people aren’t trying hard enough.

They fail because the foundation was shaky from the start, and small inefficiencies stack into huge wasted spend over time.

When we work together, we fix it at the system level.

Why most Google Ads accounts quietly bleed money

It’s rarely just one big mistake. It’s usually a hundred small ones:

  • Broad match keywords pulling irrelevant traffic
  • Automated bidding running without good conversion signals
  • Landing pages mismatched to ad promises
  • No negative keyword strategy, so junk clicks pile up
  • Poor audience segmentation, so every campaign competes against itself

The result?

You end up paying $25, $50, even $100 per click—and sending people to pages that confuse or bore them.

We rebuild from the core to eliminate hidden inefficiencies like these before they cost you even more.

Building smarter campaign architecture

Account structure is your hidden growth engine—or your silent killer.

Without a clear structure:

  • Google can’t optimize your delivery correctly
  • Good audience signals get buried under junk data
  • Budgets get wasted across too many irrelevant touchpoints

I help you build systems that separate top, middle, and bottom funnel intent. We prioritize cold traffic nurturing, remarketing flows, brand defense, and customer acquisition separately, each with its own budget and KPIs.

No more “all keywords in one ad group” chaos.

“Rodney’s leadership helped us finally turn paid media from an expense into a true growth engine. His clarity around Google Ads strategy saved us serious budget waste.”

— John Montague, Montague Law

Aligning ads, offers, and landing pages

Great PPC campaigns aren’t about “tricking” people into clicking.

They’re about making the right promise—and delivering on it seamlessly.

We focus on:

  • Matching ad copy directly to landing page messaging
  • Offering the right next step for where the visitor is in the buyer journey
  • Testing stronger, clearer offers—not just prettier buttons

If your ad promises “get a free quote today” but the landing page hides the form under 500 words of fluff, you’re wasting good money.

We fix that alignment, and results usually follow fast.

Smarter bidding and budget scaling

Bidding automation is powerful—but dangerous without context.

Set it and forget it, and you’ll bleed budget chasing “cheap” clicks instead of profitable actions.

I help you:

  • Choose bidding strategies appropriate to your data strength and goals
  • Set minimum thresholds before switching to Smart Bidding
  • Allocate budget toward scaling winners, not watering down results across dozens of experiments

Scaling isn’t about spending more everywhere.

It’s about doubling down where you’re winning—and cutting ruthlessly where you’re not.

Tracking real outcomes—not fake wins

Clicks, impressions, CTRs… none of that pays the bills.

I help you track:

  • Cost per qualified lead
  • Cost per sale
  • Customer acquisition cost (CAC)
  • Return on ad spend (ROAS)

We replace fuzzy reporting with clarity.

You’ll know what’s working, why it’s working, and how to scale it—without drowning in dashboards.

“Rodney helped us sharpen our messaging and optimize our campaigns, leading to better leads and more efficient spending. Highly recommend him if you want real paid media results.”

— Mark Alexander, Verdict Videos

Evolving beyond the “launch and forget” mindset

Google Ads isn’t a set-it-and-forget-it platform.

It’s a living system that needs structured optimization cycles.

After launch, we continue:

  • Analyzing real conversion paths
  • Adjusting bids based on performance segments
  • Testing new offers and hooks
  • Tweaking landing pages based on real user behavior

Web traffic changes. Competition changes. Buyer behavior shifts.

We build paid media systems flexible enough to adapt—and strong enough to scale.

“Rodney quickly uncovered the gaps in our Google Ads strategy and helped restructure everything for stronger ROI. He’s incredibly sharp and action-oriented.”

— Adam Kosloff

Why work with me?

I’m not here to promise overnight magic.

I’m here to build a smarter, more profitable PPC system that compounds returns over time.

  • Two decades of paid media and growth marketing leadership
  • Strategy-first, data-driven, execution-aware consulting
  • No fluff, no random experiments, no wasted spend
  • Focused relentlessly on ROI, customer acquisition, and business growth

If you’re ready for PPC that behaves like an investment, not a guessing game—let’s talk.

FAQs about working with me

How is working with you different from hiring a PPC agency?

Agencies usually focus on tactical execution—launching campaigns, adjusting bids, reporting on top-level metrics. I focus first on building the system underneath:

  • Smarter structure
  • Stronger offers
  • Sharper measurement
  • Clearer business alignment

If you already have an agency or freelancer in place, I can work alongside them—tightening strategy, clarifying focus, and making sure every dollar is working harder for you.

Without strong strategy, even a great agency team can end up “busy” without being effective.

Can you audit our Google Ads account even if someone else is managing it?

Yes—and it’s one of the smartest investments you can make.

An external strategic audit often surfaces hidden leaks:

  • Bloated targeting
  • Wasted budget on low-intent traffic
  • Poor conversion tracking setups
  • Misaligned offers

I typically find at least 2–3 major optimization opportunities even in accounts managed by otherwise strong teams. Fresh strategic eyes can be a game-changer.

Can you help fix underperforming campaigns, or only build new ones?

Both.  If your account has a salvageable structure, we optimize what’s there, tightening targeting, reworking offers, sharpening landing pages.

If the foundation is broken (which happens more often than most realize), we rebuild strategically—preserving what’s working and replacing what’s leaking budget.

The goal is simple: get you to profitable scaling faster, without dragging deadweight campaigns along for the ride.

How do you decide which KPIs matter most?

We always start by tying paid media to real business goals—not platform vanity numbers. Critical KPIs typically include:

  • Cost per qualified lead (not just any lead)
  • Cost per customer acquisition (CAC)
  • Return on ad spend (ROAS)
  • Lifetime value (LTV) against CAC

Clicks, impressions, and CTR are indicators, not outcomes. We use them as diagnostic tools, but we optimize for growth metrics that move your business forward.

Do you help with landing page strategy, too?

Absolutely—and it’s often the highest ROI move you can make.

Even if your campaigns are structured perfectly, sending traffic to confusing or generic landing pages will tank your results.

I help guide:

  • Offer positioning
  • Landing page flow and copy priorities
  • Conversion point optimization (forms, CTAs, etc.)

Sometimes just improving message match between ads and pages can double conversion rates—without touching bids or budgets.

How do you optimize for lead quality, not just quantity?

Lead volume is meaningless if none of them buy.

I help dial in:

  • Targeting refinement (who we chase—and who we exclude)
  • Offer calibration (magnetizing better-fit prospects)
  • Landing page qualification steps (filtering tire-kickers)

The goal is to move beyond just generating leads—and toward generating the right leads consistently.

Can you help us scale paid media profitably?

Yes—and sustainably.

Scaling PPC isn’t just about raising budgets.  It’s about:

  • Systematically expanding high-performing segments
  • Carefully introducing new audiences and offers
  • Tightening feedback loops between ads, landing pages, and sales

Having managed paid media budgets ranging from a few thousand dollars to over $3 million per month, I know how to scale campaigns without scaling inefficiency or panic.

Real scaling is a system, not a sprint.

What if we’re also running Microsoft Ads, LinkedIn Ads, or Meta Ads?

No problem.

While the platform mechanics differ, the strategic principles stay consistent. I can advise cross-platform:

  • Structure
  • Targeting
  • Offer design
  • Scaling sequences

Google Ads often leads the strategy, but smart businesses synchronize across multiple paid channels when it makes sense.

Do you offer training for internal marketing teams?

Yes. 

I can create custom training sessions to:

  • Teach internal marketers PPC best practices
  • Upgrade how they build campaigns
  • Sharpen their optimization frameworks

Good systems stick better when the whole team understands them—not just vendors.

How often should campaigns be reviewed and optimized?

At a minimum monthly, but often bi-weekly during scaling phases or aggressive growth periods.

Small misalignments compound quickly in paid media, especially when budgets grow. Strategic regular reviews are how you keep PPC a compounding growth engine instead of a budget leak.

How much does PPC consulting cost?

One-off sessions start at $350/hour. Full account audits, optimization roadmaps, or ongoing strategic leadership are scoped based on your business needs.

The goal is simple: You should make multiples back on what you invest into better paid media systems.

What’s the biggest mistake businesses make with Google Ads?

Treating it like a vending machine: Insert budget, expect sales, without investing in structure, strategy, or continuous learning cycles.

Real PPC growth isn’t about lucky ads or magic audiences. It’s about consistent systems:

  • Smart targeting
  • Sharp messaging
  • Real feedback loops
  • Relentless strategic optimization

If you treat PPC like a system, not a slot machine, you win.

About Rodney

I’m Rodney Warner—founder of Connective Web Design, digital strategist, and growth partner for scaling companies.

Over the past decade-plus, I’ve helped businesses build smarter, more profitable PPC systems that turn ad spend into sustainable growth, not just short-term spikes.

I don’t just manage campaigns.

 I build paid media engines that drive businesses forward.

Ready to move forward?

If you’re serious about making your paid media budget a real growth engine—not a recurring expense—let’s talk.

Book a Consultation

Ready to start?

Let’s get you unstuck and growing.

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