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Not sure which one fits?

Most engagements start with one of these and widen once we know where the problem actually is. Start a conversation and I'll tell you early if the fit is wrong.

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  • Blog

How much should a company spend on marketing? Start with what a customer is worth.

How much should a company spend on marketing? The big surveys put the average between about 8% and 9% of revenue: 7.8% in Gartner’s 2026...

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mountain with man in road for speed
  • Blog

How to run an AI competitive analysis in 15 minutes, and what to do with it

Pick the three to five competitors your buyers actually put on the same shortlist as you. Copy the text of each one’s homepage, main service...

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Cute little child is talking on his smartphone
  • Blog

Why buyers don’t get what you do, and how to make your messaging clear

“We don’t have a succinct way within 10 seconds of communicating what we do and the value we provide.” The CEO of Focus Solutions, a...

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Image of hologram brain
  • Blog

How to actually use AI when you run a sales team

When I get off a sales call, I drop the transcript into Claude and ask it a few plain questions: “Where did I go right?...

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man looking at his sales projections
  • Blog

How many leads do you actually need? Work backward from the revenue goal.

How many leads do you need? Start with the revenue goal and work backward. Subtract what you can reasonably expect from existing customers and from...

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Magnifying glass above the brown book
  • Blog

Is ChatGPT recommending your company? Here’s how to check in an afternoon.

It usually starts the same way. Someone on your team asks ChatGPT who the best companies in your industry are, and your company isn’t in...

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